Articles

Principles behind our craft.

A log of insights, patterns and principles from our work.

Every idea begins as a small sketch.

Content

18 Oct 2025

No-Code and Low-Code Tools: Speed vs Quality

We tested no-code and low-code tools to see their results, limitations, and potential use cases for real projects. Here's what we learned about speed, quality, and professional experience.

12 Aug 2025

Why the Interface Designs You See on Social Media Don't Work

Discover why stunning Pinterest-like UI designs often fail in real products, and what truly makes an interface effective and sustainable.

18 Jul 2025

Why do people visit your store, add products to the cart… and disappear?

Discover why users abandon their carts after browsing your online store. Learn how to improve UX, reduce friction, and turn visits into real sales with simple, mobile-first strategies.

14 Jun 2025

Digital Accessibility: The 20% You're Ignoring (and It Could Cost You Big)

1 in 5 people has a disability. Learn what digital accessibility means, why it matters for your product, and how to avoid costly lawsuits and fines.

20 May 2025

Why Your Ecommerce Site Is Slow — And How to Fix It (2025 Guide)

Discover why your ecommerce site is slow and how to fix it. 2025 practical guide for store owners, managers, and designers: image optimization, loading, pagination, and more.