Notes

Fragments from the studio.

An open notebook of concepts, prototypes, and unfinished thoughts.

Every idea begins as a small sketch.

Content

20 Oct 2025

Why the Internet Rewards Struggle, Not Success

Discover why online platforms highlight ongoing struggles and active engagement instead of celebrating achieved success, and how digital visibility works differently than we expect.

18 Aug 2025

Deep Black: UI Standard, Challenge on Modern Screens

Explore the use of deep black in interface design, its impact on typography, and how modern screen technologies affect contrast and readability.

14 Jul 2025

The Hidden Costs of Using Username and Password for Authentication

Discover why using multiple login screens increases development costs, and how a simple OAuth approach can save time, reduce maintenance, and improve UX.

12 Jun 2025

Stop the Noise: How Intrusive UI Hurts Your Users and Your Business

Here's why your pop-ups, modals and shady cookie messages are pushing users away — and what to do instead.

29 May 2025

Humanizing an Ecommerce? Does It Work or Is It Just Marketing? 🤔

Does humanizing ecommerce increase sales? This is a small note that might darken rather than shed light—it’s not a deep reflection, but it’s been on my mind for a long time.

27 May 2025

The Role of Color in Modern Interfaces

Since 2020, interface design has shifted toward soft, neutral, and monochromatic palettes. Color now supports usability and accessibility rather than dominating attention.

14 May 2025

More Speed, Less Bloat: Our No-CMS Philosophy

Learn why SketchBranch Studio avoids traditional CMSs to build fast, precise, and bloat-free websites, giving clients full control and optimized performance.